The role of New Product Planning plays a critical role in developing early product and therapeutic area strategies and informing commercialization decisions for Japan. This work includes developing and gaining alignment on key insights about diseases of interest, including but not limited to prioritization of unmet customer needs, competitive assessment, and other key assumptions that drive revenue forecasts and early commercialization plans. NPP requires strong partnership and influence with Global Marketing, IBU commercial teams, and local development organization to ensure Japan insights are integrated to the global strategy and local development plans.
Additionally, New Product Planning develops local strategies for Environment shaping, partnering closely with corporate affairs and medical affairs.
・Min 3 years of pharmaceutical industry experience
・Pharm Brand Marketing Experience (Preferable Product Launch experience) or R&D Project Management (PPM) Experience
or Consulting Firm（Pharma Product Launch project）
・Demonstrated Marketing Experience and knowledge of Marketing Framework, particularly of Market Understanding; Insights, Analysis, Synthesis; Communication and Influence