The Market Research team belongs to the Business Intelligence and Planning, in the Marketing department, and is one of the core functions with Commercial analytics, Forecasting, and New Product Planning. This role is to provide an understanding of customer insights and market information based on the primary/secondary market research among customers (HCP, Patient, Payer, Co-medical, Caregiver).
Market research team usually partners with various cross functional teams depending on the project scope and objectives, such as Brand team, NGCE/MCE, Medical, CA, and also global/IBU to address to each of their business needs.
・Lead and manage the market research projects to achieve objectives independently, with controlling the timeline, resource/financial requirement of business partners in the most efficient way.
・Localization of global brand strategy (MOT, Patient journey, Message development etc.)
・Measurement of brand health assessment (basically, belief perspective)
・Minimum 3 years of experiences in Marketing research or either Marketing with demonstrate fundamental knowledge of the role of primary/secondary data
・Either Industry or vender/professional firm
・Knowledge and experiences with marketing fundamentals (4Ps)
・Market research experience, and/or secondary data analysis experience
・Strong communication, presentation skills with colleagues, cross functional teams, and Sr. leaderships
・Positive attitude, flexible for changes, prefer to analyze from complex information to answer to ‘why’
・Peer coach other members, and leadership mindset to drive forward
・Japanese and business English skills, both writing and speaking.
・Basic skills of Microsoft excel to use/read the cross tabulation